The Challenge
Hola Keto offered Dubai’s healthiest desserts that are zero sugar, gluten-free, and keto-friendly, but their key differentiators weren’t clearly communicated to the market. Their advertising lacked a structured conversion funnel, Google Ads were left unmanaged, and the website failed to effectively tell the brand story or guide customers toward purchase.
Our Approach
We began by redefining the brand positioning with a clear, memorable proposition: 0% Sugar. 100% Taste.
From there, we:
- Developed a founder-led content strategy to build trust and authenticity.
- Highlighted ingredient transparency, nutritional information, and macros.
- Reworked the content strategy across social media.
- Built a full-funnel marketing ecosystem across Meta and Google Ads.
- Optimized website messaging, product communication, and customer journeys.
- Implemented audience-building and retargeting strategies for seasonal campaigns.
The Results
- Achieved an initial 2X ROAS through improved positioning and Meta Ads.
- Increased Instagram organic engagement by 20%.
- Scaled paid media performance to 6X–9X ROAS across Meta and Google Ads.
- Supported the growth of a business that generates 70% of its revenue online.
- Contributed to the expansion of the brand’s flagship destination, Hola Zero Sugar Café at Times Square Center, Dubai.
Impact
By combining strategic positioning, performance marketing, and content-led storytelling, we transformed Hola Keto from a niche healthy-dessert brand into one of Dubai’s most recognized zero-sugar café concepts.