Case Studies
Case 01: Pitfire
Pitfire
Pitfire Pizza is Dubai’s go-to neighborhood pizzeria, loved for its award-winning pies that bring friends and families together. With its signature handcrafted dough, top-quality ingredients, and bold, crave-worthy flavors, Pitfire has earned a loyal following and a reputation as one of the city’s most beloved dining spots.
PITFIRE PIZZA
A cozy, locally-run kitchen led by a husband-and-wife team, Pitfire Pizza delivers an affordable yet memorable dining experience. Their menu features fresh, free-range, hormone- and antibiotic-free chicken, sourced locally and prepared in the classic rotisserie style.
Objective:
Boost online orders.
Increase brand awareness.
Challenge:
Pitfire Pizza faced several hurdles: unclear brand identity, inconsistent advertising, limited online community engagement, and below-average visibility on Google search.
Strategy & Execution:
Step 1 – Creative Campaigns:
Our content team developed targeted campaigns for social media and Google Ads, giving Pitfire Pizza a consistent and engaging voice across platforms.
Step 2 – SEO Optimization:
Our SEO efforts focused on improving visibility in key Google searches such as “best pizza in Dubai,” “pizza delivery near me,” and “pizza offers in Dubai.”
Step 3 – Integrated Approach:
We aligned social media and Google Ads campaigns to create a seamless customer journey—driving new visitors via Google Ads and retargeting them with offer-focused ads on Facebook and Instagram.
Results:
Significant growth in online orders across the website and other platforms.
Enhanced brand visibility and recall.
Return on ad spend improved 10x.
Customer engagement, calls, and website traffic increased by an average of 50%.
Case 02: ChillApp
Brief:
Expand the customer base by increasing app installs across the UAE.
Achieve 100 orders per day.
Our Approach:
We started by gathering data from the client, including projected revenue for 100 daily orders and the goal of boosting app installs by at least 50% in Q1 2023. This allowed us to set clear KPIs, develop a comprehensive growth strategy, and allocate budgets aligned with projected quarterly results.
Pre-Strategy Steps:
Step 1 – Customer Mapping: We created an ideal customer profile and identified key pain points to shape the brand proposition for the campaign.
Step 2 – Content Strategy: Tailored content was developed to target the UAE audience with the right spending capacity.
Step 3 – Advertising Strategy: Campaigns were planned across Meta, Google, TikTok, Apple Search Ads, and Snapchat.
Step 4 – Testing & Optimization: A week-long test identified the most effective platforms, after which budgets were allocated accordingly.
Outcome:
Through strategic budget optimization, ChillApp experienced steady brand growth throughout 2023, with key metrics such as app installs and orders showing a consistent 20–30% increase from the very first month.
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