Performance Marketing 

Case: 1

Pitfire

Pitfire Pizza is Dubai’s favorite neighborhood pizza joint, proudly serving up award-winning pies that bring people together. Known for our handcrafted dough, premium ingredients, and bold, unforgettable flavors, Pitfire has become a beloved staple across the city.

PITFIRE

A local kitchen run by a husband-and-wife team. The aim is to offer an affordable yet special dining experience, serving fresh, free-range, hormone- and antibiotic-free chicken, all sourced locally and cooked in the classic rotisserie style.

Brief

1. Increase their online orders.

2. Brand awareness.

We promptly identified that Pitfire Pizza lacked a clear brand identity, had inconsistent advertising, did not effectively engage in online community building, and experienced below-average visibility on Google search.

Step 1:

Our content team developed a series of targeted ads and campaigns for both social media and Google Ads, enabling Pitfire Pizza to engage with customers through a unique and consistent voice.

Step 2:

Our SEO team focused on boosting Pitfire Pizza’s visibility in Google search results for popular queries such as “best pizza in Dubai,” “pizza delivery near me,” and “pizza offers in Dubai.”

Step 3:

We aligned the social media and Google Ads campaigns to ensure a seamless customer journey-driving new visitors to the website through Google Ads and then presenting them with offer-related ads on Face-book and Instagram.

Outcome:

This strategy resulted in a significant increase in online orders, both directly from the website and through other platforms, along with enhanced brand visibility and recall. The return on investment (ad spend vs. online sales) improved by 10x, while customer engagement, calls, and website traffic grew by an average of 50%.

Case: 2

ChillApp

ChillApp is an innovative on-demand mobile service platform redefining convenience across the UAE. From luxury car care at your doorstep to seamless at-home services, ChillApp brings premium quality straight to customers with just a few taps

Chill App

Brief

1. Increase their customer base by increasing the frequency of APP installs in UAE.

2. Achieve 100 orders per day

Our Approach

We began by collecting data from the client regarding the projected revenue for 100 orders per day and the objective of increasing app in-stalls by a minimum of 50% in the first quarter of 2023. This information allowed us to establish clear KPIs, develop a comprehensive growth strategy, and determine the required budget in alignment with the anticipated results for each quarter.

Pre-Strategy:

Step 1: We began by developing an ideal customer map and identifying key pain points, which informed the brand proposition for the campaign.

Step 2: A content strategy was then crafted, targeting the UAE population with the appropriate spending capacity.

Step 3: We formulated an advertising strategy across various platforms, including Meta, Google, TikTok, Apple Search, and Snapchat.

Step 4: A week of testing was initiated, after which the budget was allocated according to the most effective platforms identified in the test results.

Outcome: Through careful budget optimization, we ensured consistent brand growth throughout 2023, focusing on metrics such as app installs and orders. This strategy resulted in a steady growth rate of 20-30% from the very first month.