Case studies
The Brief
1. Increase their customer base by increasing the frequency of APP installs in UAE.
2. Achieve 100 orders per day.
Our Approach
PRE-STRATEGY:
We first collected data from the client about the projected revenue against those 100 orders per day. And increasing of APP installs by a minimum of 50% within the first quarter of 2023. These data helped us define our KPIs, create a growth strategy and decide upon the required budget vs. expected (realistic) results for every quarter.
STRATEGY:
Step 1: We first worked on the ideal customer map. Identified their pain points which helped us identify the brand proposition for the campaign.
Step 2: Content strategy based on the target audience we decided to keep the contents appealing to ONLY a certain section of UAE population with the required spending capacity.
Step 3: Preparing the ad strategy across Meta, Google, TikTok, Apple search, Snap chat Step 4: Initiating a week of testings and then distributing the budgets as per the preferred platforms that came out from the test results.
What we did
We optimized the budget such that for the entire 2023 we kept growing the brand on the basis of
1. APP installs
2. Orders
By a steady rate of 20-30% right from the first month itself
The Brief
1. Increase their online orders.
2. Brand awareness
Our Approach
Strategy:
What we identified immediately as an issue was that, Pitfire Pizza never had a brand identity, No streamlined advertising communication, inconsistent work towards Online community building, and less than average Google search visibility.
Step 1: Our content creators, worked diligently to develop a series of ads and campaigns for Social Media and Google Ads so that Pitfire Pizza speaks to their Online customers through a unique voice.
Step 2: Our SEO team worked on improving the Organic Google search visibility of Pitfire Pizza’s website for common searches like Best Pizza in Dubai, Pizza delivery near me, Pizza offers in Dubai, etc.
Step 3: Our target for Social Media ads marketing and Google ads marketing were tracked and connected such that via Google Ads we get new customers to view the website and then we show them Offer related ads on Social Media platforms like Facebook & Instagram
What we did
This resulted in phenomenal growth in Online Orders directly from the website and other aggregator platforms along with brand visibility and recall.
Overall the Return on Investment (Ad spent Vs. Online Purchase) went up to 10X Direct customers, Calls, Website traffic increased by 50% (avg.)
The Brief
1. Improve Lead Generation for the clinic
Our Approach
PRE-STRATEGY:
Understanding the services. Identifying their most-profitable and least profitable services by analyzing last one-year’s data. Then we did a competitor’s analysis in terms of budget spent vs. revenue.
Through this we decided on a budget for the campaign
STRATEGY:
Step 1: We first worked on the ideal customer map and a relevant service offer that would appeal to the Target audience
Step 2: Creating ads and social media contents that would appeal their desired target audience. Simultaneously for the organic traffic working on the keywords for SEO (Search Engine Optimization)
Step 3: Testing & Optmizing the website in order to almost perfect the lead generation journey for the Target audience.
Step 4: Optimizing the Lead management system on their existing CRM Step 5: Preparing the ad strategy across Meta & Google.
What we did
Within 3 days of our campaign set up the clinic have started receiving quality leads that has a ratio of 1: 3 conversion capacity
This is one of the most recent client we have signed up with.
